Black Friday, a retail phenomenon traditionally associated with the kickoff of the Christmas shopping season in the West, has made significant inroads into markets like India. While it traditionally falls on November 24, the influence of Black Friday has expanded globally, and Indian retailers are embracing the concept with enthusiasm.
In India, Black Friday is not just about deep discounts but a culmination of enticing offers, ranging from 50-70% discounts on various products to free shipping and hassle-free return policies. Retailers are going the extra mile with promotions such as buy-one-get-one offers on beauty products, apparel, and electronics, among other categories.
Here’s a snapshot of some notable Black Friday deals from Indian retailers:
Croma: Electronic giant Croma is set to launch its ‘darkest’ Black Friday sale, spanning from November 24 to 26. The sale promises substantial discounts on electronics, smartphones, home appliances, and other gadgets. Unique consumer promotions, like unlocking discount coupons through selfies in dark attire, add an innovative twist to the shopping experience.
Amazon: The e-commerce behemoth, Amazon, is not one to be left behind. Offering discounts on a wide array of products, including tablets, speakers, watches, phones, and laptops, Amazon is ensuring that Indian consumers have access to a diverse range of deals during the Black Friday period.
Nykaa: Transforming Black Friday into Pink Friday, beauty platform Nykaa is rolling out a sale with a 50% discount on over 2,100 brands. Luxurious names like M.A.C, Bobbi Brown, Charlotte Tilbury, Lakmé, Maybelline New York, and L’Oréal Paris are part of the extensive offering. Exclusive 1+1 deals, early access for privileged members, and interactions with top beauty influencers enhance the overall shopping experience.
Adidas: Sportswear giant Adidas is jumping on the Black Friday bandwagon, providing customers with up to 60% off on all purchases. An additional 20% discount at checkout for online shoppers sweetens the deal for fitness enthusiasts.
H&M: Fashion retailer H&M is offering discounts ranging from 20-60% on a variety of items, applicable to both online and offline purchases, making it a must-visit destination for fashion aficionados.
Ajio: Ajio, the fashion and lifestyle brand, is presenting Black Friday discounts ranging from 50 to 90% on a plethora of products, including clothing, accessories, footwear, and eyewear. The sale runs from November 24 to 27.
Zara: Clothing brand Zara joins the Black Friday frenzy, offering discounts of up to 40% on selected items for both online and offline shoppers.
Vijay Sales: Vijay Sales, a prominent electronics retailer, is enticing customers with substantial discounts on smartwatches, laptops, phones, and appliances. Apple enthusiasts can snag the latest iPhone 15, starting at just ₹72,990, with additional discounts available through HDFC Bank Cards and exchange offers.
Tata CliQ: The Tata Group, through its platforms Tata CLiQ, Tata CLiQ Luxury, and Tata CLiQ Palette, is hosting a grand Black Friday Sale. Running until November 27, customers can enjoy up to 85% off on a wide range of categories, including apparel, beauty, accessories, footwear, home, jewellery, and watches. Additional benefits such as free shipping, coupons, and bank offers sweeten the deal. Tata CLiQ Luxury is also offering substantial discounts on leading brands like Calvin Klein, DKNY, Guess, Tommy Hilfiger, Aspinal of London, Mulberry, and Liu Jo.
This Black Friday, Indian consumers have a plethora of exciting offers to explore across various categories, ensuring a festive and rewarding shopping experience.